Attention Small Businesses...
Are you keeping up with the latest trends in the marketing world? The traditional marketing that we all know and love is quickly becoming ineffective, expensive, and outdated. It’s time for a shift to the new school, with techniques like social media, SEO, and e-mail marketing, to minimize costs and maximize efficiency.
So...how do you do it? Our new six-part webinar series will give you the know-how, and best practices to kick your eMarketing strategy into high gear and make sure that you’re getting the maximum benefit out of your marketing budget.
DATES: The series starts on April 9th and runs for 6 weeks, every Thursday until May 14th.
TIME: Each webinar is from 4-5 PM EST on Thursdays
PRICING: The entire series can be purchased for $180. Individual webinars can be purchased at $35 each.
3 reasons to take this series
- 1. Practical marketing tactics for YOU to explore in a recession
- 2. Walk away with FREE tools to you the same day
- 3. Ask the experts your questions on eMarketing Techniques!
Session 1
eMarketing at the Speed of Light
In today’s market a web presence is critical to the success of a business – small and large. However, a web presence alone doesn’t guarantee success. Knowing how to apply various web marketing tactics to your comprehensive marketing strategy is critical to keeping your sales funnel full, especially during a recession.
Session 2
Optimizing websites for conversion
Your website is the most important component of your online marketing strategy, and it is important you are aware of the various techniques you can employ to constantly improve it. Consumers expect more from websites, and having a high quality website is a must. This session will cover how to improve the layout, design, content, and general optimization of your website.
Session 3
Email Marketing 101
Email marketing is incredibly important to your business. Review best practices to help reduce SPAM, improve open and click through rates (CTR), and learn how to get started right away with the various tools available. Review customer relationship management tools to make sure every touch point is logged and can help improve your sales initiatives.
Session 4
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) – What are they?
Learn why SEO and SEM are important for your organization’s website. Optimize your internet presence, starting with your website and keywords. Review the difference between SEO and SEM, and then look into the important tactics that can be used in developing a strategy for taking advantage of Google and the search engines.
Session 5
Social Media Optimization (SMO) Part 1 – Blogging, Tweeting, and Feeding your prospects and customers
Are you ready to take the leap into the social mediasphere? Small businesses, corporations and non-profits alike are starting to realize the need to embrace social media and Web 2.0. Given the fact that over 30 million photos are uploaded to Facebook daily and Twitter has grown over 750% in the last year, ignoring these social media sites could hurt you in the long run as competitors in your industry beat you to market. During SMO Part 1, we’ll cover blogs (web logs), RSS feeds, and the fastest growing website Twitter.
Session 6
Social Media Optimization (SMO) Part 2 – Social Bookmarking, Online Video and Web 2.0 tools
This last and final session is the second part of a 2 part section on optimizing your use of social media. This session will cover social media in depth, and explore the power of social bookmarking sites such as delicious, digg, and reddit. Also, this session will cover how to get started with online video websites such as YouTube, and multiple web 2.0 tools that can be used to grow your business with little or no expense.